021-55664888

扫描二维码关注
复旦大学管理学院

查看更多

消费行为青年学者研究交流会

 

时     间

2018年1月12日(周五)9:20-17:00

地      点

复旦大学管理学院史带楼603教室

主办单位

复旦大学管理学院决策与行为科学研究中心

复旦大学中国消费者行为研究创新团队

复旦大学管理学院市场营销系

日程安排

09:20-09:30     Opening Remark

                        Speaker: Dr. Iris Hung

09:35-10:15     Topic: Perceiving the preferences of others: Biases in estimates of willingness to pay, enjoyment, and experienced utility

                        Speaker: Dr. Leif Nelson

10:20-11:00     Topic: Conflating Temporal Advancement and Epistemic Advancement: The Progression Bias in Judgment and Decision Making

                         Speaker: Dr. Haotian Zhou

11:05-11:45      Topic: There Is No Such Thing as A Free Lunch:The Negative Effect of Zero Price on Consumer Demand

                         Speaker: Dr. Fengyan Cai

13:45-14:25      Topic: The Narrow-Down Inference: When Choice Variety Signals Expertise and Status

                          Speaker: Dr. Yajin Wang

14:30-15:10      Topic: The Risk of Virtue:  How Corporate Social Responsibility Influences Consumer Financial Risk-Taking

                         Speaker: Dr. Hyun Young Park

15:10-15:30      Coffee Break

15:30-16:10      Topic: Odd Numbers Are Dynamic: How Numerical Parity influences Consumer Judgment

                         Speaker: Dr. Yunhui Huang

16:15-16:55      Topic: The Choice and Abandonment of Contingent Rewards in Goal Pursuit

                         Speaker: Dr. Qian Xu

16:55-17:00      Closing Remark

                         Speaker: Dr. Qingyun Jiang

 

嘉宾介绍

Dr. Leif Nelson

Grether Professor in Business Administration & Marketing, University of California, Berkeley, Haas School of Business

Topic: Perceiving the preferences of others: Biases in estimates of willingness to pay, enjoyment, and experienced utility

Dr. Haotian Zhou

Assistant Professor of Behavioral Science at the School of Entrepreneurship and Management, ShanghaiTech University

Topic: Conflating Temporal Advancement and Epistemic Advancement: The Progression Bias in Judgment and Decision Making

Dr. Fengyan Cai

Associate professor in Marketing department, Antai college of Economics and Management

Topic: There Is No Such Thing as A Free Lunch:The Negative Effect of Zero Price on Consumer Demand

Dr. Yajin Wang

Assistant Professor of Marketing, Robert H.Smith School of Business, University of Maryland

Topic: The Narrow-Down Inference: When Choice Variety Signals Expertise and Status

Dr. Hyun Young Park

Assistant Professor of Marketing, China Europe International Business School

Topic: The Risk of Virtue:  How Corporate Social Responsibility Influences Consumer Financial Risk-Taking

Dr. Yunhui Huang

Associate Professor in the Department of Marketing and Electronic Business, School of Business, Nanjing University

Topic: Odd Numbers Are Dynamic: How Numerical Parity influences Consumer Judgment

Dr. Qian Xu

Assistant Professor of Marketing, School of Management, Fudan University

Topic:The Choice and Abandonment of Contingent Rewards in Goal Pursuit

 

 

参与方式

请您扫码关注我们的活动,如您对活动感兴趣,请直接至活动现场报名参加。

 

轨道交通
10号线国权路站下车至国顺路,沿国顺路向邯郸路方向步行十分钟到达。
3号线在赤峰路站下车换乘公交139、854、942、991直达。
3号线大柏树站下车换乘公交59、133、866直达。

公交路线
59、133、139、168、329、812、850、854、866、942、960、991、大桥五线直达
55、910在国权路站下车。再步行约10分钟到邯郸路国顺路口。
60、99、102、559、794在国定路站下车,再步行约10分钟到邯郸路、国顺路路口。

 

 

 

 

复旦大学管理学院决策与行为科学研究中心

复旦大学中国消费者行为研究创新团队

复旦大学管理学院市场营销系

2018年1月5日

快速链接

扫一扫,欢迎关注
复旦管院官方微信